TIP Group Round Table Series - Tuesday 5 September

How you answer the question "What do you do?" can determine whether people are captivated and engaged in a conversation or quickly lose interest and move on. It's crucial to make a strong impression and showcase your value.

While many view their job as just a routine activity, having a clear personal brand can bring purpose, motivation, and enjoyment to your work. It can also make a significant difference in how others perceive you and contribute to your success, whether seeking new clients, advancing your career, or simply aiming to stand out within your organisation.

In this session, Sarah will share real-life success stories and provide valuable insights and tips on effectively communicating and promoting the unique aspects of your Why, How, and What. 

Sarah Waley, Founder and Director of Ideas in Practice has spent the last twenty years accelerating growth for prominent accounting, legal, and information services firms, including BDO (formerly PKF) and TurksLegal. Imparting her expertise to lawyers, accountants, barristers and other technical thinkers on how to cultivate trust and credibility to attract long-term quality clients, Sarah has a profound understanding of what it takes to develop a personal brand that is genuine, relevant, and impactful.

What sets Sarah apart in the world of services marketing is also her outstanding performance as a B2B sales executive and product manager for other leading brands, including CCH Australia, and her work with the Institute of Chartered Accountants, Cochlear, and Fairfax Digital (formerly f2).